Our Mission

The mission of PLAN B is to enhance the gateway to Lake Ontario at the foot of Brant Street and to extend Spencer Smith Park’s green space, with any redevelopment of the Waterfront Hotel.

We will accomplish this by ensuring that no building will be erected West/ Southwest of the Thin Red Line.

Our Plan

To achieve this goal, we aim to:

a) inform and educate the public on the current status of the redevelopment application

b) provide a forum for making your collective voices heard at all levels of government

c) represent you in seeking a negotiated solution with all stakeholders, including the present owner, Vrancor

d) advocate at hearings, when appropriate, and

e) lobby the Ontario government to acknowledge our City’s OP 2020, which embodies our residents’ wishes for how they want to see their city grow and rein in the unelected, developer-friendly Ontario Land Tribunal.

Our Values

The values of PLAN B are the core principles and ideals which govern how we think, relate and function, namely:

We act honestly, transparent and accountable for our efforts, maintaining a consistently high moral and ethical standard.

We strive for efficiency, effectiveness and meaningful results across our work. We acknowledge and respect the current property owner’s right to profit from his investment, and that this will necessitate a “reasonable” amount of massing and building height.

We believe passionately that the impact of this development will be felt by many future generations of Burlington residents & visitors, and we will exhaust every legitimate means possible to achieve our goals.

Together we can make a generational difference in Burlington. Become a PLAN B supporter today!